Cycling should be rewarded, CycleCompetence members Bike Citizens and FGM are convinced and therefore they started the Bike Benefit Program. It is being tested as part of a feasibility study of the European Space Agency (ESA). The first test phase runs from 23 May to 10 July 2016 in Vienna, Graz and Bremen. As additional incentive to take the bicycle participants can cycle to earn vouchers and discounts for local shops.
How does the Bike Benefit Program work?
The idea of the Bike Benefit Program is simple: Using rewards people are motivated to cycle or continue to use the bicycle as their daily mode of transport. The Bike Citizens app is used as technical basis. Registered cycling app users can earn so-call Finneros, a fictitious currency. As an innovative feature additional Finneros can be earned by special achievements – for this the weather, the time of day or the kilometres cycled are taken into account.
The collected Finneros can be used at participating partner companies at the equivalent value. Cafés, restaurants or cycling shops are among those partners. Participants can, for example, get a free piece of cake with their coffee, a cheap bicycle service, vouchers or discounts. The earned Finneros can also be donated for charity projects.