The “Austria cycles to work” motivation campaign will set a new record in avoiding CO2 in 2017. More than four million kilometres already saved 700 tons in CO2 emissions compared to car journeys. This proves the success of the campaign and high motivation among the participants. The event is organised by the Radlobby, supported by the initiative klimaaktiv mobil of the Austrian federal ministry for the environment (BMLFUW), in cooperation with five regional governments. Radlobby spokesman Alec Hager is very happy about the result: “The campaign has avoided over 200 tons in CO2 emissions more than last year. All participants have convincingly proved the climate friendly potential of bikes as a means of transport.”
For the first time this year the Bike Citizens app was part of the campaign as speedometer for smartphones with an added value as navigation tool and community links. The agency katapult advised on the communication concept of the campaign. This means four members of Cycle Competence have contributed to this success.
With e-power to work
Sponsoring partner Bosch was just as pleased: For the first time the Bosch e-bike challenge was held as part of “Austria cycles to work”. Four selected teams were able to compete in the challenge, test e-bikes and win a team holiday. The enthusiastic resonance of the participants has proven the value of this campaign. With the electric tailwind of an e-bike distance, climbs and even transporting children is no problem on the way to work!
Hauptpreis an IIASA Laxenburg
At the award ceremony for the klimaaktiv mobil grand prize, a KTM e-bike with Bosch drive, Reinhard Mang, secretary general at the BMLFUW, stressed the positive effects of every day cycling: “People who are regularly cycling to work – even if it is only to the bus or train station – stays fit and helps save the environment. Therefore, I am calling on all Austrians to keep on cycling to work regularly.”
The electronically supported grand price is now cycling between Vienna and Laxenburg: The winner of the KTM e-bike, Caroline Zimm, works at IIASA, the “International Institute for Applied Systems Analysis.” This research institute has been particularly active in the cycling to work campaign. An exemplary share of 25% of the employees participated. The company also supported this via internal special prizes and events. And it paid off: In total, IIASA teams cycled 16,000 km in the cycling month May, as this report by IIASA shows. Congratulations!
IIASA participants at the group photo shoot in Laxenburg
Foto: Judith Jandrinitsch, NÖN. Aufmacherfoto: BMLFUW. E-Bike-Foto: Bosch/Peter Provaznik