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Multimodal mobility week with folding bike promotion

Already for the 19th time this year, Europe’s largest campaign for soft mobility, the European Mobility Week, is taking place. From 16 to 22 September the multi-modal advantages of cycling, the use of public transport and walking are to be emphasised under the heading “Mix and Move”. One of the highlights: The special folding bike promotion in the province of Vorarlberg.

Origin and review

To contribute to a more sustainable traffic development, the French Ministry for Environment and Regional Planning had invoked the motto “Mobile – without your own car!” on 22 September 1998: 35 French cities followed this call. The day was also a great success with the citizens. This lead the European Commission to organising a car-free day each 22 of September. To support this idea the Mobility Week was launched in 2002. Taking place from 16 to 22 September it gives municipalities the opportunity to organise campaigns running over several days. They can also focus on different topics in the field of traffic on each day. Cycle Competence member Klimabündnis Österreich has been coordinating this initiative in Austria subsidised by the environmental ministry BMNT since the year 2000.

Climate-friendly mobility

All over Europe, citizens are to be made more aware for climate-friendly mobility during the Mobility Week. They are to consciously experience the benefits of a car-free environment and enjoy it. Climate-friendly mobility is an important factor to maintain the quality of life in cities. Therefore it is important to create more awareness for traffic problems and to look for environmentally compatible solutions. In Austria, this year over 500 municipalities will show how different means of transport can be shared and used.

A face for the event

For the first time in its 19th edition the Mobility Week gets a face and a first name: Edgar. On social-media channels of the campaign the small comic figure shows that there are already a lot of cities and municipalities in our country in which inhabitants use multi-modal ways of transportation: Walking, cycling, using buses, trams, undergrounds, trains and man forms like (e-)car sharing, rental bike systems or carpooling. This all fits the Europe-wide motto of the 2018 Mobility Week “Multimodality – Mix and Move”.

Countless activities

Over 50 events and activities will present the diversity of environmentally friendly mobility in Vienna. The broad programme includes something for every taste. Guided city walks and cycle tours, testing cargo bikes and e-bikes, rickshaws for hiring, traffic safety trainings, street festivals and much more – During this week people will certainly not miss out on fun and movement. It starts with the Street Life Festival on 15 and 16 September. On these two days the Babenbergerstraße is turned into Vienna’s largest living room: Walking around, dancing, talking, artfully moving around and getting information at the Radlobby Wien booth.

Vorarlberg’s folding bike promotion with VELLO

If you buy a folding bike in Vorarlberg from one of the participating cycle shops before 31 December 2018, you get a discount on the maximo annual pass. The discounted amount depends on the purchasing price of the folding bike and can be as high as getting the annual pass for free. You can also get a VELLO from the ebike-factory in Hohenems. HERE you can find more information.

Swapping a car for an e-bike?

The “Klimabündnis Oberösterreich” has come up with a special promotion for the European Mobility Week: Six people from Upper Austria who consider switching permanently from a car to more environmentally friendly means of transport can test this idea during the Mobility Week and will be given a free e-bike or a free ticket for busses and trains for this period. For this, Klimabündnis has brought the Upper Austrian transport association and Cycle Competence member KTM on board as partners. As first prize the Austrian railways ÖBB is sponsoring a train ride for two people to Prague including a two-night stay.

Radlobby promotion: Cheers for bicycles

Cycling as the most environmentally friendly choice of transport has earned a major round of applause, don’t you think? So don’t be surprised to find a cheering crowd during the Mobility Week 2018 on 19 September between 4.30 and 5.30pm when you cycle past the Opera House. There will also be music. The Radlobby is organising this promotion based on a Dutch idea for the second time this year and also welcomes cyclists lending a hand to spontaneously applaud others at the location: Crossing Operngasse/Kärtner Ring on 19 September between 4.30 and 5.30pm.

Kidical Mass in Vienna

Most children like to cycle. Unfortunately it is often not safe for them to do so in the city. To raise awareness for this, the second Kidical Mass will be riding through the city on 22 September at 3pm. The idea for the Kidical Mass is modelled on the well-established cycling protest platform “Critical Mass”. But it is focussed on children and on cycling together in a family-friendly and joyful way. Together children and grown-ups are cycling through the city to highlight the importance of safe and child-friendly cycling infrastructure. Police on motorbikes and cycles will escort the riders. 22 September, start: 3pm on the “Platz der Menschenrechte”, 1070 Vienna, duration: around 90 minutes

Pictures: Mobilitätswoche, Vello, www.puky.de / www.pd-f.de

Posted on September 14, 2018