Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Fahrrad Paar

Burgenland has ambitious plans for cycling. Cycle Competence member Katapult has been tasked with creating communication strategies for raising awareness of cycling. The Austrian National Rail Network (ÖBB) is equally enterprising, providing its staff with 19 e-bike charging points provided by Bike-Energy. Continuing its mission to create a complete cycling network, the government of Lower Austria has announced €16m for its 2022 cycling budget and subsidies for folding bikes.

Communication stratagies: Bikes unite the people

Burgenland is striving to be number one. To get there, the region is investing €25m in cycling infrastructure in the coming five years. In order to build the all-important public awareness to achieve this, basic factors of every-day cycling have been incorporated into a communication strategy. Cycle Competence member Katapult for Sustainable Communication led five workshops, each of which with around 80 participants. These resulted in many insights and realisations, including one core point: the social cycling community in Burgenland is alive, well and motivated!

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Workshop given by Michael Bauer from Katapult

The communication strategy presents the bike as a social instrument to create a feeling of “togetherness” and as synonomous with a mode of transport which connects people and strengthens a social, communal way of living, the motto being “the bicycle, bringing people together”. Bicycles in Burgenland are first and foremost a local form of transport, facilitating social interactions, be it by connecting families and friends or taking people to the market, around villages or to swimming locations.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

The commissioner for cycling for the Burgenland region, Christine Zopf-Renner says: “This communication strategy has given us a way of anchoring cycling in the very identity of Burgenland”. Markus Rothensteiner from the regional Government shares a similar view: “Our communication strategy emphasises something typical to Burgenland, which enables us to change the way cycling is percieved”.

A prerequisite for the broad acceptance of cycling as a mode of every-day transport is the paradigm-shift towards a better appreciation of cycling, especially in the 15-25 agegroup. Associated with this is the decrease in average age of people using bikes as an every-day form of transport. We seem to have finally left the age where cycling was dominated by the older generation and children and are seeing the growth of dynamic, new types of cyclists: sustainability-conscious, post-material young families, teenagers and teachers or newcomers to Burgenland and young adults moving back after studying. These social groups all have a new perspective on living and what bike transport can mean. Burgenland also has a strong and growing cycle-tourism sector which is flourishing in the relatively traffic-free and culturally rich region.

The presentation of Katapult’s new ‘brand name’ for every-day cycling including a new logo is expected to be published in the Spring of this year.

Sustainable mobility on rails

The world’s first e-bike charging stations have been opened by Bike-Energy to safely and quickly charge e-bikes without the need for personal charging equipment. They are also part of a larger project, through which the Austrian National Rail Network (ÖBB) is strengthening its leading sustainability credentials. The ÖBB is providing even more sustainable transport options for its workers by installing 19 ÖBB-branded charging stations, with a total of 100 charging points at a selection of its operation centres.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Cycle network planning and folding bike subsidies in Lower Austria

In 2020, Cycle Competence member Verracon led a feasibility study suggesting that 37 regions in Lower Austria be prioritised for the development of human powered transport networks (foot and cycle traffic). In these areas, which cover 189 municipalities, 200km of new cycle paths are planned. The planning in each of these regions will be financed by the regional government of Lower Austria. The planning in all 37 regions will be comissioned in the first quarter of this year, and will be finalised, at the latest, by the first quarter of 2023.

Since the funding criteria for new every-day use cycle paths was published towards the end of 2020, municipalities have submitted 118 cycle infrastructure projects and 15 development concepts for consideration, totalling 114km of potential cycle paths. This year, the total budget of Lower Austria for new cycling infrastructure is €16m, made up of local government finances, national Klimaaktiv Mobil funding and municipal contributions.

Subsidies for the purchase of folding bikes have also been introduced. Cutomers can claim up to €300 towards the cost of a new folding bike and applications can be made between May and December 2022. More information can be found here. Ludwig Schleritzko, mobility MP in Lower Austria: “ This will allow commuters to benefit from the existing bus and rail networks, whilst having the flexibility to also use their own bikes”.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Vello produces folding bikes with 20inch wheel sizes.

Published On: 11. March 2022Categories: Navigation & Marketing, Parking & Charging, Supporters & Initiatives

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Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

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Fahrrad Paar

Burgenland has ambitious plans for cycling. Cycle Competence member Katapult has been tasked with creating communication strategies for raising awareness of cycling. The Austrian National Rail Network (ÖBB) is equally enterprising, providing its staff with 19 e-bike charging points provided by Bike-Energy. Continuing its mission to create a complete cycling network, the government of Lower Austria has announced €16m for its 2022 cycling budget and subsidies for folding bikes.

Communication stratagies: Bikes unite the people

Burgenland is striving to be number one. To get there, the region is investing €25m in cycling infrastructure in the coming five years. In order to build the all-important public awareness to achieve this, basic factors of every-day cycling have been incorporated into a communication strategy. Cycle Competence member Katapult for Sustainable Communication led five workshops, each of which with around 80 participants. These resulted in many insights and realisations, including one core point: the social cycling community in Burgenland is alive, well and motivated!

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Workshop given by Michael Bauer from Katapult

The communication strategy presents the bike as a social instrument to create a feeling of “togetherness” and as synonomous with a mode of transport which connects people and strengthens a social, communal way of living, the motto being “the bicycle, bringing people together”. Bicycles in Burgenland are first and foremost a local form of transport, facilitating social interactions, be it by connecting families and friends or taking people to the market, around villages or to swimming locations.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

The commissioner for cycling for the Burgenland region, Christine Zopf-Renner says: “This communication strategy has given us a way of anchoring cycling in the very identity of Burgenland”. Markus Rothensteiner from the regional Government shares a similar view: “Our communication strategy emphasises something typical to Burgenland, which enables us to change the way cycling is percieved”.

A prerequisite for the broad acceptance of cycling as a mode of every-day transport is the paradigm-shift towards a better appreciation of cycling, especially in the 15-25 agegroup. Associated with this is the decrease in average age of people using bikes as an every-day form of transport. We seem to have finally left the age where cycling was dominated by the older generation and children and are seeing the growth of dynamic, new types of cyclists: sustainability-conscious, post-material young families, teenagers and teachers or newcomers to Burgenland and young adults moving back after studying. These social groups all have a new perspective on living and what bike transport can mean. Burgenland also has a strong and growing cycle-tourism sector which is flourishing in the relatively traffic-free and culturally rich region.

The presentation of Katapult’s new ‘brand name’ for every-day cycling including a new logo is expected to be published in the Spring of this year.

Sustainable mobility on rails

The world’s first e-bike charging stations have been opened by Bike-Energy to safely and quickly charge e-bikes without the need for personal charging equipment. They are also part of a larger project, through which the Austrian National Rail Network (ÖBB) is strengthening its leading sustainability credentials. The ÖBB is providing even more sustainable transport options for its workers by installing 19 ÖBB-branded charging stations, with a total of 100 charging points at a selection of its operation centres.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Cycle network planning and folding bike subsidies in Lower Austria

In 2020, Cycle Competence member Verracon led a feasibility study suggesting that 37 regions in Lower Austria be prioritised for the development of human powered transport networks (foot and cycle traffic). In these areas, which cover 189 municipalities, 200km of new cycle paths are planned. The planning in each of these regions will be financed by the regional government of Lower Austria. The planning in all 37 regions will be comissioned in the first quarter of this year, and will be finalised, at the latest, by the first quarter of 2023.

Since the funding criteria for new every-day use cycle paths was published towards the end of 2020, municipalities have submitted 118 cycle infrastructure projects and 15 development concepts for consideration, totalling 114km of potential cycle paths. This year, the total budget of Lower Austria for new cycling infrastructure is €16m, made up of local government finances, national Klimaaktiv Mobil funding and municipal contributions.

Subsidies for the purchase of folding bikes have also been introduced. Cutomers can claim up to €300 towards the cost of a new folding bike and applications can be made between May and December 2022. More information can be found here. Ludwig Schleritzko, mobility MP in Lower Austria: “ This will allow commuters to benefit from the existing bus and rail networks, whilst having the flexibility to also use their own bikes”.

Communication strategy in Burgenland, e-power for the Austrian National Rail Network and cycling budget for Lower Austria

Vello produces folding bikes with 20inch wheel sizes.

Published On: 11. March 2022Categories: Navigation & Marketing, Parking & Charging, Supporters & Initiatives

Cycling Competence Members in this article:

More articles with this member: